Minggu, 07 Juli 2013

[Z232.Ebook] Ebook Download Ultrasound in Obstetrics and Gynecology: A Practitioner's Guide, by Kathryn A. Gill

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Ultrasound in Obstetrics and Gynecology: A Practitioner's Guide, by Kathryn A. Gill

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Ultrasound in Obstetrics and Gynecology: A Practitioner's Guide, by Kathryn A. Gill

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Ultrasound in Obstetrics and Gynecology: A Practitioner's Guide, by Kathryn A. Gill

This new full-color textbook is a unique and powerful resource with an engaging clarity of purpose: To teach clinical ultrasound in obstetrics and gynecology. Colorful, wonderfully written, exceptionally illustrated, lovely to browse, and authoritative all at once, it is created by and for practitioners of clinical sonography. Sonographers in training and those who teach them will find superbly illustrated and clearly written how-to instruction with dozens of features that make learning easy and yes! fun. Registry candidates preparing for their exam in obstetrics and gynecology will find the ARDMS exam topics covered and explained in full and colorful detail. Veteran sonographers and department managers will discover a versatile clinical reference full of facts, tips, explanations, protocols, standard measurements, diagnostic images, and 15 hours of available SDMS-approved CME credit that more than one person may apply for.

There are 1,234 illustrations and sonograms demonstrate clinical anatomy, patient positions, scanning techniques, normal and abnormal findings, and key principles.

Color boxes and tables provide and reinforce key information at a glance risk factors, teratogens, indications, lab values, differential diagnoses, sonographic findings, diagnostic criteria, normal and abnormal measurements, anomalies, related conditions, and clinical pearls and secrets.

End-of-chapter Scanning Tips and Pitfalls explain common situations and errors to avoid.

End-of-chapter Self-Assessment Questions focus and guide your study. Answers with clear explanations appear in an appendix to the book.

Standard measurements, calculations, and reference data appear in an appendix containing 44 tables for fast access. Current AIUM guidelines and samples of clinical data sheets are published in an appendix to the book.

An extensive glossary defines more than 1000 terms commonly encountered in ob/gyn sonography.

  • Sales Rank: #1007824 in Books
  • Published on: 2013-09-15
  • Original language: English
  • Binding: Hardcover
  • 649 pages

About the Author
Kathy Gill is Program Director of the Institute of Ultrasound Diagnostics in Spanish Fort, Alabama, a clinical sonographer with more than 30 years of experience in abdomen and obstetrics and gynecology, a Fellow of the Society of Diagnostic Medical Sonography, and an author and teacher whose work resonates with readers, students, and veteran sonographers alike.

Contributors include:
Jim Baun, BS, RDMS, RVT, FSDMS;
George Bega, MD;
Pamela M. Foy, MS, RDMS, FSDMS;
George Koulianos, MD, FACOG;
Daniel A. Merton, BS, RDMS, FSDMS, FAIUM;
Bryan T. Oshiro, MD;
Joe Rodriguez, RT, RDMS; and
Misty Sliman, BS, RT(R)(S), RDMS.

Most helpful customer reviews

3 of 3 people found the following review helpful.
challenging and very comprehensive
By Lacey Jamison
I purchased this book for ultrasound school at the Institute of Ultrasound Diagnostics which is the place at which Kathy Gill (the author of this book) teaches. This book has been absolutely wonderful. It is very comprehensive and thorough. This book is great for beginners and experienced sonographers. My father is ARDMS registered, a member of the SDMS, and he has 20 plus years experience in ultrasound. He has stated that this text exceeds Mosby's comprehensive Diagnostic Ultrasound text. I have to agree with him. This book has very valuable pictures and diagrams with very detailed captions. It also has self- assessment exercises at the end of each chapter and a very extensive glossary in the back. This book includes sample clinical data sheets and AIUM guidlines and standards. I highly reccommend this book and hope that this review is helpful and encourages more purchases. This text is definitely worth the money!

2 of 2 people found the following review helpful.
Simple defined GYN/OB Ultrasound book!
By kristene
I am also a student at IUD. I am 7 months into the program. We are currently in the fetal anomalies section of this book. There are many fetal abnormalities that can happen. Kathy Gill explains in such a way that any new sonographer can understand. My favorite feature is the charts. All of the main parts are usually depicted in a list format. Also, at the end of each chapter, Kathy always gives out scan tips for beginners!

2 of 2 people found the following review helpful.
Great OB/GYN Ultrasound Textbook
By Brittnie Harbuck
This book is very well written and easy to understand! I would recommended to everyone. It has good comprehensive questions after each chapter and plenty of images so you see the sonographic features.

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Sabtu, 06 Juli 2013

[C782.Ebook] Ebook Free The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues, by Patrick M. Lencioni

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The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues, by Patrick M. Lencioni



The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues, by Patrick M. Lencioni

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The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues, by Patrick M. Lencioni

In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player.

In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.�

Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.� Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

  • Sales Rank: #6476 in eBooks
  • Published on: 2016-04-25
  • Released on: 2016-04-25
  • Format: Kindle eBook

From the Inside Flap

"You guys really dropped the ball on the teamwork project."

They didn't say anything, so Jeff continued, focusing on Bobby. "You said it wasn't just posters and t-shirts, but what else was it?" Before they could answer, he went on. "Because you don't seem to know what you mean when you talk about team players."

"We didn't say—" Clare wanted to explain, but Jeff wouldn't let her.

"Oh wait. I forgot." Jeff was being sarcastic, but not rude. "You do have one clear definition. A person can't be a jackass."

They laughed, but in a guilty sort of way.

In his classic best-selling book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking, new approach for attacking the dangerous group behaviors that destroy teamwork. Here, he turns his focus to the individual member of a team, revealing the three indispensable virtues that make some people better team players than others.

Lencioni's latest page-turning fable is the story of a leader desperate to save his company by cracking the code on the virtues that define a true team player. Jeff Shanley takes over his family's locally revered construction firm and realizes that the only way to deliver on the two biggest projects in the company's history is to rapidly build a culture of hiring and development around those virtues.To do that, he'll have to confront and risk losing talented employees who don't know how to work on a team, and convince his fiery VP of operations not to lower the company's hiring standards in the face of short-term business pressure.

Beyond the fable, Lencioni presents a powerful framework and easy-to-use tools for identifying, hiring, and developing ideal team players in any kind of organization.Whether you're a leader striving to create a culture of teamwork, a human resources professional looking to hire real team players, or an employee wanting to make yourself an invaluable team member, The Ideal Team Player will prove

to be as practical as it is compelling.

From the Back Cover

Praise for The Ideal Team Player

"No business author alive today packs more wisdom per page than Patrick Lencioni. This book is elegant in its simplicity and will radically alter what it means to be a true team player."
—Travis Bradberry, co-author, Emotional Intelligence 2.0

"I've used this model with my executive team, and it flat out works!"
—Steve Smith, CEO, Equinix, Inc.

"In his signature story-telling style, Lencioni brings to life the three foundational virtues of a real team player. Let everyone in your organization read this book and watch your results soar."
—Verne Harnish, founder of Entrepreneurs' Organization (EO); author, Scaling Up (Rockefeller Habits 2.0)

"Determining who will join the team is critical to an organization's competitive advantage. In The Ideal Team Player, Pat Lencioni simplifies that process and empowers leaders to make great people decisions."
—Dee Ann Turner, 30-year vice president of talent, Chick-fil-A, Inc.

"Pat Lencioni tells this story with simplicity, common sense, and amazing wisdom. It's a must-read for everyone from CEOs to first time employees."
—Bob Ladouceur, legendary football coach, De La Salle High School; subject of the movie When The Game Stands Tall

About the Author

PATRICK M. LENCIONI is founder and president of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and their teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. Lencioni is the author of 11 best-selling books, including The Five Dysfunctions of a Team and The Advantage.

To learn more about Patrick, and the products and services offered by his firm, The Table Group, please visit www.tablegroup.com.

Most helpful customer reviews

21 of 23 people found the following review helpful.
A Secular Business Book That Has Obvious Implications for Church Ministry Too
By George P. Wood
Effective organizations—whether they’re multinational corporations, professional sports franchises, or local churches—practice teamwork. When people work together on a common goal, they achieve more than they could do individually and experience a measure of personal satisfaction. When people work against one another, however, the result is organizational ineffectiveness and personal frustration.

In his 2002 bestseller, The Five Dysfunctions of a Team, Patrick Lencioni outlined five ways teamwork goes awry: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. While that book identified the interpersonal dynamics of effective teams, it did not identify the personal qualities of effective team members. Lencioni’s new book, The Ideal Team Member, picks up where Five Dysfunctions left off and outlines three essential “virtues”: An ideal team member is humble, hungry, and smart.

Humility comes first because it is “the single greatest and most indispensable attribute of being a team player.” Humble team players are not “overtly arrogant,” of course, but they do not “lack self-confidence” either. Rather, quoting C. S. Lewis, Lencioni writes, “Humility isn’t thinking less of yourself, but thinking of yourself less.” Humility makes collective action possible. Without it, teams don’t work effectively, because each member is either out for themselves ( due to overt arrogance) or unable to propose solutions (because of lack of self-confidence).

“Hungry people are always looking for more,” writes Lencioni. They are “self-motivated and diligent.” For a team to work effectively, each team member must proactively contribute to the overall effort. No slackers are allowed.

Smart doesn’t pertain to “intellectual capacity,” though it’s similar to emotional intelligence. Lencioni defines it as “a person’s common sense about people…the ability to be interpersonally appropriate and aware.” Ideal team members are people-smart.

After defining these three virtues, Lencioni outlines why and how they must work together. “If even one is missing in a team member, teamwork becomes significantly more difficult and sometimes not possible.” A team member who is only humble and hungry, for example, becomes an “accidental mess-maker” because they are constantly—albeit unintentionally—stepping on others’ toes. One who is only humble and smart is a “lovable slacker,” liked by all, but only willing to exert minimum necessary effort. Someone who is only hungry and smart is a “skillful politician,” which Lencioni describes as being “cleverly ambitious and willing to work extremely hard, but only in as much as it will benefit them personally.”

Although Lencioni wrote The Ideal Team Member for the secular business world, my description of its contents should convince ministers that it has application to the work of local churches as well. (Indeed, Lencioni—a devout Catholic—notes that Jesus Christ is the “most compelling example of humility in the history of mankind.”) The humble-hungry-smart model gives senior pastors and ministers who lead volunteers valuable insights into who to hire, how to assess their performance, what can be done to develop them when they lack one or more of the virtues, and how to embed those virtues in a church’s organizational culture. Consequently, I highly recommend this book to ministers and ministry leaders.

One final note: As with The Five Dysfunctions of a Team, The Ideal Team Player begins with what Lencioni calls “a leadership fable.” He tells the story of the CEO of a family-owned building company who discovers these three virtues in the course of taking over the reins of the company from his uncle. Only after telling the fable does Lencioni describe the humble-hungry-smart model in propositional terms. This narrative way of approaching the subject shows before it tells. This makes Lencioni’s points concrete and easy to understand. The show-then-tell approach is also, it seems to me, a great way to preach…though that is a subject for another time.

4 of 4 people found the following review helpful.
No Jackasses Allowed
By John W. Pearson
If I were still a CEO, here's The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results I would do this week:

STEP 1. Order four copies of Patrick Lencioni's new book, The Ideal Team Player.

STEP 2. Hand-deliver the book, along with a Starbucks card, to each of my direct reports, with this assignment: "Invest up to four hours at Starbucks this week—and read this important book. It's likely the most team-transforming exercise we’ll do together this year."

STEP 3. Schedule a half-day off-site team meeting (for next week) to discuss "How to Recognize and Cultivate the Three Essential Virtues” (the book’s sub-title).

STEP 4. Facilitate the senior team meeting (or invite a facilitator to do the honors) and get buy-in and commitment (a la Lencioni's pyramid in The Advantage: Why Organizational Health Trumps Everything Else In Business). Assign next steps.
[...]

STEP 5. Step back and watch your culture transform as you articulate three virtues: Humble, Hungry, and People Smart.

Wow! Patrick Lencioni has done it again! This is one powerful book--and maybe his funniest. In his classic "leadership fable" format (example: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business), Lencioni delivers a page-turning business story. New CEO. Two direct reports. Massive dysfunction. New hires needed yesterday. (Sound familiar?)
[...]
But there's another problem: the top three leaders cannot define the "ideal team player” qualities. (Can you?) Half of the people they hire either quit or are terminated. Finally…finally, they agree on one virtue:

"Maybe our new slogan should be
'no jackasses allowed.'
That would make a great poster."

So, in search of more acceptable lingo and meaning, the leadership triad lands on Humble, Hungry, and Smart. Lencioni defines these virtues in the final 60 pages (The Model and application), worth the price of the book.

HUMBLE: "Great team players lack excessive ego or concerns about status." He adds, "Humility is the single greatest and most indispensable attribute of being a team player."

HUNGRY: "Hungry people almost never have to be pushed by a manager to work harder because they are self-motivated and diligent."

SMART: "Smart simply refers to a person's common sense about people."

Caution #1: What if you settle for just one out of three? Or, if you're fortunate, two out of three virtues? After all, no one's perfect.

Lencioni: "What makes humble, hungry, and smart powerful and unique is not the individual attributes themselves, but rather the required combination of all three."

His memorable labels for the "one out of three" prospects are caution enough:
--Humble Only: The Pawn
--Hungry Only: The Bulldozer
--Smart Only: The Charmer

What About 2 Out of 3?

“The next three categories that we'll explore represent people who are more difficult to identify because the strengths associated with them often camouflage their weaknesses.

“Team members who fit into these categories lack only one of the three traits and thus have a little higher likelihood of overcoming their challenges and becoming ideal team players. Still, lacking even one in a serious way can impede the team building process.”

Caution #2: Don’t use the following labels at work—but they are perfect descriptors for your “2 out of 3” team members:

--Hungry and Humble, but Not Smart: The Accidental Mess-Maker
--Humble and Smart, but Not Hungry: The Lovable Slacker
--Hungry and Smart, but Not Humble: The Skillful Politician

Watch out for the banana peel when you’re interviewing a candidate without humility. "Unfortunately, because they are so smart, Skillful Politicians are very adept at portraying themselves at being humble, making it hard for leaders to identify them and address their destructive behaviors."

Lencioni urges: Don't hire unless you and your team members can positively affirm a three-for-three person. I know. It's not easy, but read the book, and you'll be absolutely convinced.

Lencioni packs the last 60 pages with highly practical insights, warnings, and next steps. He lists very practical ways to assess your current team members and what to do with the 0-for-3, 1-for-3, and 2-for-3 people already on your team. He gives solutions, including a helpful self-assessment with 18 questions.

See you at Starbucks!

P.S. By the way, Andrew Murray’s insights in Humility will whack you between your selfies (in just 59 pages): “Humility is the only soil in which the graces root; the lack of humility is the sufficient explanation of every defect and failure.”

8 of 9 people found the following review helpful.
What Makes a Good Team Player? reviewed by Bill Pence of CoramDeotheBlog.com
By Bill Pence
My favorite "business" book is The Five Dysfunctions of a Team by Patrick Lencioni and a close second is his The Advantage. I put business in quotes because I have found the principles from Five Dysfunctions to be helpful on any team, be it in business, sports, a nonprofit or ministry. This new book picks up where The Five Dysfunctions left off.
Lencioni states that if someone were to ask him to make a list of the most valuable qualities a person should develop in order to thrive in the world of work—and for that matter, life—he would put being a team player at the top. In The Five Dysfunctions he explained that real teamwork requires tangible, specific behaviors: vulnerability-based trust, healthy conflict, active commitment, peer-to-peer accountability, and a focus on results. Here indicates that the three underlying virtues that enable them to be ideal team players are that they are humble, hungry, and smart.

He states that when a team member lacks one or more of these three virtues, the process of building a cohesive team is much more difficult than it should be, and in some cases, impossible. He writes that leaders who can identify, hire, and cultivate employees who are humble, hungry, and smart will have a serious advantage over those who cannot.

He states that the purpose of the book is to help the reader understand how the elusive combination of these three simple attributes can accelerate the process of making teamwork a reality in your organization or in your life so you can more effectively achieve the extraordinary benefits that it brings.

As is his usual approach (The Advantage was the exception), Lencioni illustrates his points in a leadership fable and then wraps up his points in a model at the end of the book. In this fable, we meet Jeff Shanley who lives and works in the Silicon Valley. After a few jobs in high-tech marketing, at age thirty-five he cofounded a technology start-up. Two years later, he was fortunate enough to get demoted when the board of directors hired what they called a grown-up CEO. During the next four years, that CEO, Kathryn Petersen, taught Jeff more about leadership, teamwork, and business than he could have learned in a decade of business school. When Kathryn retired, Jeff left the company and spent the next few years working at a small consulting firm in Half Moon Bay, over the hills from the Silicon Valley. As the book opens he is ready for a change. But it turns out to be a change that he didn’t see coming.

Jeff receives a phone call from his Uncle Bob, who owns Valley Builders, a successful building contractor in Napa Valley. Eventually, due to his uncle’s health problems, Jeff will take over the company from his uncle at a critical time for the organization, a time of both challenges and opportunities. Valley Builders has just landed two large projects. The company has never had two major projects like this at the same time, both of which are as big as they’ve ever done. They will need to add a net sixty people in the next two months, with five critical hires that will need to be made first – a project manager, three foremen, and a senior engineer. On top of that, they will need about a half dozen supervisors and about fifty contractors of all kinds.

Jeff and his leadership team at Valley Builders will need to look at their hiring process to assure that they hire true team players, the kind of person who can easily build trust, engage in healthy conflict, make real commitments, hold people accountable, and focus on the team's results. The life of their company will depend on it.

After the fable, the author covers the ideal team player model, what it means, where it comes from, and how it can be put to practical use. He states that “For organizations seriously committed to making teamwork a cultural reality, I'm convinced that “the right people” are the ones who have those three virtues in common—humility, hunger, and people smarts.” Included in this section is a helpful Manager Assessment. He also discusses peer evaluations versus peer discussion, stating that he believes “the most powerful activity that occurs around any assessment is peer discussion.”

I found his section connecting The Ideal Team Player Model with The Five Dysfunctions of A Team to be particularly helpful. He states that the ideal team player is all about the makeup of individual team members, while the five dysfunctions are about the dynamics of teams getting things done.

He ends the book by stating that over the past twenty years, it has become apparent to him that humility, hunger, and people smarts have relevance outside of the workplace, and that apart from the other two virtues, humility stands alone.

There is some profanity included in the leadership fable portion of the book. I found it of interest that two of the three virtues incIuded here were included in Brad Lomenick’s excellent 2015 book H3 Leadership: Be Humble. Stay Hungry. Always Hustle.

Lencioni points the reader to his website for additional resources about The Ideal Team Player.

See all 155 customer reviews...

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Jumat, 05 Juli 2013

[L908.Ebook] Download Ethnography for Marketers: A Guide to Consumer Immersion, by Hy Mariampolski

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Ethnography for Marketers: A Guide to Consumer Immersion, by Hy Mariampolski

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.��

  • Sales Rank: #1167776 in Books
  • Published on: 2005-06-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .56" w x 5.98" l, .79 pounds
  • Binding: Paperback
  • 264 pages

Review
"Ethnography for Marketers: A Guide to Consumer Immersion provides a good primer for market researchers wishing to engage in ethnographic fieldwork.� It offers useful background and practical guidance on conducting ethnographic fieldwork in an easy-to-read and enjoyable style... He [Hy Mariampolski]�is at his best when describing how to design and carry out ethnographic projects.� The stories he tells from his own market research practice make the text a rich learning experience for readers...Ethnography for Marketers: A Guide to Consumer Immersion is a welcome addition to qualitative market research bookshelves from a guru with a wealth of professional experience."���� (Maryann McCabe 2005-05-01)

"Mariampolski’s book is accessible without being simplistic, detailed without being intimidating and enthusiastic without tub-thumping. The book start with an outline of the history of ethnography (or, as the author puts it, its intellectual heritage), and goes on to explore both its power and range of applications. But the bulk of the book is a detailed exploration of the practicalities of the work, including design, recruitment, logistics, site visits, and interaction with respondents. Not surprisingly, particular emphasis is put on data collection, including mapping – looking at what Mariampolski describes as the social ecology of the home or workplace – diaries, audio and video recording, and the complexities and subtleties of observation, which seems such a simple task but maybe isn’t. All in all, this is a splendid do-it-yourself guide to ethnography for use in our neck of the research woods. The book will provide a useful background to what is perhaps an ideal form of investigation, getting closer to understanding what can never be possible with groups and depths. A useful counter-balance to the understandable trend towards off the shelf and perhaps over-simplistic research �studies, this book not only provides a guide to the ways and means of ethnography but will provide virtually everyone with new thoughts on the research we could do, and sometimes perhaps should do." (Michael Warren RESEARCH MAGAZINE 2006-03-03)

"Ethnography for Marketers promises to establish itself as an important, practical handbook for anyone engaging or about to engage in this burgeoning sub-division of qualitative research. This book contains some theory but focuses much more on hands-on practice. The author must be praised for putting much practical wisdom into our hands. How-to research books are often long on procedure and short on interpretation. Not so with this book. Hints on analysis and developing sound answers for buyers are plentiful. The appendices are rich in material that can inspire and guide the budding ethnographer. Here the author seized the high ground: Mount Sinai, to be precise, from which he delivers the "Ten Commandments for Great Ethnography". It I were to add one, it would be- Go for it!" (Mark Lovell VUE 2006-06-09)

"Mariampolski provides strategies and tips for conducting onsite marketing research into consumers' behaviors and lifestyles. This useful guide also includes information on the cultural and ethical aspects of conducting research and how to establish rapport with respondents." (P. G. Kishel 2006-07-12)

"The principal strength of this book is that it is well organized and forms an excellent primer for a person, who may have no previous background in the area, to get to know about what�ethnography is, why it is useful, its genesis, how to use it in various situations, and the various do's and don'ts involved in using ethnography as a tool to gather and interpret date from consumers. The various chapters on setting up a piece of ethnographic research and executing it are especially good. It is a useful addition to the set of materials that are available to marketers for ethnographic research." (Arvind Sahay The Journal of Business Perspective 2006-08-21)

"This book is clearly targeted at an audience comprising market research professionals who want to expand their repertoire of research methods, people working in research agencies, consultancies and client organizations. The book is excellent in its coverage of both the reasons behind the need to use ethnography and the 'how to' of the ethnographic process.�. . . People being exposed to this method for the first time will appreciate the comprehensiveness of the book." (Manu Parashar 2007-02-28)

About the Author
Hy Mariampolski is Managing Director of QualiData Research Inc. (www.qualidataresearch.com), New York and San Francisco. Hy holds a Ph.D. from Purdue University and has held academic appointments at Indiana University, Kansas State University, Yeshiva University and Hunter College of the City University of New York. He has conducted qualitative market research studies for a wide range of clients such as Hallmark Cards, Citibank, KPMG, The Clorox Company, Avery-Dennison, Colgate-Palmolive, Motorola, Moen, Johnson + Johnson, J. Walter Thomson, Young and Rubicam, Moulinex, Cognac Hennessy and Nissan Motors.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Ethnography for Marketers
By Jacqueline H. Beckley
Ethnography is "hot" right now. Understanding your customer and consumer is trendy. Mariampolski has been conducting and educating people about ethnography long before it was in vogue. This book is a must read for everyone who is even thinking about what the word means. Why? Dr. Mariampolski writes in a most engaging style which makes this "textbook" read easily and enjoyably. He knows what he is talking about since he is one of the most noteworthy marketing ethnographers in the world today. For those of us who are time crunched, reading the first couple of chapters creates enough knowledge that one is no longer asking, what is ethnography? Hy creates the context for truly understanding the goals and differences between ethnography and other qualitative approaches and where this approach has emerged in the world of consumer understanding. For those who want more of a step-by-step, that is part of the book and allows a researcher to have a sense about whether they or their agency are implementing ethnographic principles. Mariampolski's love of educating and engagement with the consumer make this a book for ANYONE who is saying the word - ethnography - a must read and a staple on shelf for researchers and marketers in all fields.

5 of 5 people found the following review helpful.
This man is state of the art - and this field of research is growing fast.
By D. Stuart
Ethnography is about "living with the tribe" and understanding holistically the significance of what they say and do. In recent years since the mid-1990s, this school has grown increasingly attractive for marketers and researchers simply because classic phone surveys and focus groups have not fully explained consumer behaviour. Researchers want, and need, to go deeper.

Here, Hy Mariampolski - who is globally acclaimed in research circles as a challenging, articulate champion of qualitative research - literally writes the book on the art and science of "immersion" amongst the consumer tribes we study.

Thoughtful, practical and above all inspiring - this will help researchers confidently go where too few of us have gone before: into the everyday lives of those once-distant (phone interviews?) respondents. I unreservedly recommend it. This volume has proved an excellent guide for two of my projects already.

3 of 3 people found the following review helpful.
Experienced or not, this book is a bargain!
By John D. Cashmore
This book provides many insights into the entire process of conducting ethnographies and in-field oberservations whether the reader is experienced or not. Backed by case studies and experience, Ethnography for Marketers can be used as a check list, a manual, a sequencer and more. Dr. Mariampolski's insights and clear presentation of "How To" and "How Not To" make for an informative easy read. Additionally, many of the tactics are easily adaptable to any in-field qualitative research in almost any category with any class of trade.

This is a must read for any qualitative researcher.

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Kamis, 04 Juli 2013

[Z351.Ebook] Fee Download Studying Music History: Learning, Reasoning, and Writing About Music History and Literature (2nd Edition), by David Poultney

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Studying Music History: Learning, Reasoning and Writing About Music History and Literature: Second Edition develops a thorough knowledge of genres, composers and compositions, as well as skills for organizing, assimilating, applying and writing using this knowledge. The text maintains a strict three-fold emphasis that includes (1) a systematic approach to the data of music history and literature, (2) identification and interpretation of unidentified music samples and excerpts from several kinds of historical documents, and (3) properly written expression of musical knowledge and judgment through small-scale writing projects.

  • Sales Rank: #652697 in Books
  • Published on: 1995-08-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .70" w x 5.90" l, .71 pounds
  • Binding: Paperback
  • 262 pages

From the Publisher
Studying Music History: Learning, Reasoning, and Writing About Music History and Literature: Second Edition develops a thorough knowledge of genres, composers and compositions, as well as skills for organizing, assimilating, applying and writing using this knowledge.

From the Back Cover
Studying Music History: Learning, Reasoning and Writing About Music History and Literature: Second Edition develops a thorough knowledge of genres, composers and compositions, as well as skills for organizing, assimilating, applying and writing using this knowledge. The text maintains a strict three-fold emphasis that includes (1) a systematic approach to the data of music history and literature, (2) identification and interpretation of unidentified music samples and excerpts from several kinds of historical documents, and (3) properly written expression of musical knowledge and judgment through small-scale writing projects.

Most helpful customer reviews

51 of 53 people found the following review helpful.
A great tool to prepare for exams
By A Customer
As a music graduate student, I don't think I would have passed my oral or qualifying exams if not for this book. Poultney takes the major details of the major musical periods and boils them down to broad strokes. If you've studied a lot of music history but need a way to pull it all together, this book is a great tool.

23 of 23 people found the following review helpful.
Great as an overview
By J. Lindberg
This is an excellent review and condensation of Western Music History. I recommend it in particular for:

1. Master's students preparing for music history placement tests.

2. Doctoral students in music, preparing for comprehensive exams.

3. Any music teacher who would like a concise description of musical styles, in a more condensed format that traditional music history books (such as those by Grout or Stolba).

I would not recommend it for anyone studying the History of Music for the first time.

0 of 0 people found the following review helpful.
Comprehensive Exam Savior
By Peter M. Bianca
A fantastic resource for anyone who wants a concise history of music. I purchased this book to prepare for DMA comprehensive exams and it worked fantastically. Poultney manages to boil down the past 1000 years into major composers, genres, compositions. for each period of Western Music History. The price is very high but it was worth it to me. I plan to use this book for quite some time.

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Jumat, 28 Juni 2013

[T182.Ebook] Ebook Free Concision: A No-Grammar Guide to Good Writing, by Farhan Musavi

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  • Sales Rank: #1973192 in eBooks
  • Published on: 2015-04-06
  • Released on: 2015-04-06
  • Format: Kindle eBook

Most helpful customer reviews

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By kamal nayan bhatt
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By Angry Birds Lover
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Senin, 24 Juni 2013

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Invincible Warrior: A Pictorial Biography of Morihei Ueshiba, Founder of Aikido, by John Stevens

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Invincible Warrior: A Pictorial Biography of Morihei Ueshiba, Founder of Aikido, by John Stevens

Invincible Warrior tells the fascinating story of the life of Morihei Ueshiba (1883–1969), whose quest for the true meaning of warriorship led to the creation of the martial art called Aikido, “The Art of Peace.” Ueshiba—whose name means “abundant peace”—is considered by many to be one of the greatest martial artists who ever lived. His documented ability to disarm any attacker, throw a dozen men simultaneously, and down and pin opponents without touching them has accorded his life legendary status.

Invincible Warrior presents the real story behind Morihei’s achievement, illuminating the man and his message. Stevens describes the people, events, and ideas that influenced Ueshiba’s lifelong spiritual quest, which culminated in the development of unique teachings of Aikido. Illustrated with two hundred photographs of Morihei in action and filled with revealing anecdotes about his life and times, Invincible Warrior also offers valuable discussion of the founder’s conception of Aikido as a path of harmony and love, unifying body and mind, self and others, humans and the universe.

  • Sales Rank: #1385172 in eBooks
  • Published on: 2015-05-19
  • Released on: 2015-05-19
  • Format: Kindle eBook

About the Author
John Stevens is Professor of Buddhist Studies and Aikido instructor at Tohoku Fukushi University in Sendai, Japan. He is the author or translator of over twenty books on Buddhism, Zen, Aikido, and Asian culture. He has practiced and taught Aikido all over the world.

Most helpful customer reviews

13 of 15 people found the following review helpful.
One of the best books on Aikido.
By A Customer
I have spent a great deal of time reading books and articals on Aikido. None have given me the insight that this book has.. If you injoy this art and are looking for a deeper under standing of Aikido, you will find it here.

5 of 5 people found the following review helpful.
The life and teachings of an enlightened being.
By Amazon Customer
Morihei Ueshiba's teachings about The Art of Peace bring to balance and equilibrium two extreme entities in oriental martial arts philosophy, being in the other end Sun Tzu's masterpiece The Art of War. This book reflects the different fascinating paths taken by Moriehi towards an encounter with himself, the martial arts that he developed, and his unique understanding of the universe.

5 of 5 people found the following review helpful.
My Favorite Aikido Book by Far!
By Ed Nemo
John Stevens, who I must admit has written many great Aikido books, outdoes himself with this book. With a feeling of actual fondness, Stevens seems to capture Founder Morihei's human side without in any way diminishing his almost supernatural presence. This is a must read for any follower of the art.

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Kamis, 20 Juni 2013

[Z844.Ebook] Fee Download Cabinetmaking and Millwork, Fifth Edition, by John Louis Feirer

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Cabinetmaking and Millwork, Fifth Edition, by John Louis Feirer

The handyman's Bible.

  • Sales Rank: #372364 in Books
  • Published on: 1988-12
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.50" w x 1.75" l,
  • Binding: Hardcover
  • 992 pages
Features
  • all about cabinetmaking and millwork

Most helpful customer reviews

6 of 6 people found the following review helpful.
Other reviewers have covered the age of the book rather ...
By Sherman
Other reviewers have covered the age of the book rather well. The pictures are old and the tools used can be found in many secondhand stores but the techniques used haven't changed. As a matter of fact I was surprised by the number of tools that have been around for the last fifty years. I found cutting and shaping wood hasn't changed near as much as finishing wood. This book supplies the technique and the knowledge, all you need is the practice. The book truly is timeless.

1 of 1 people found the following review helpful.
I love this book
By Abbie Rose
I love this book.I am a college student who is also trying to become a contractor. I purchased this book because i learned from my dad that handmade cabinetry is very popular among new home builders. I thought it might be nice to understand how cabinets that are handcrafted are made. A total shock to me is that i actually wanted to make a set of cabinets after i started reading this text. The book includes so many instructionals on making every single part of the cabinet as well as how to use all the tools. I am embarrassed to say that some tools mentioned in the text i had never seen or heard of before. I think this book is very worthwhile for anyone who wants to learn how to create with their hands. Everything now is made with machines and being able to make art( which is what my dad calls wood furniture of any type) is a very prized skill. I would say to anyone that you need to buy this text if you want to make cabinetry or just learn some basic craftsmanship.
Honestly the more of the book i have read the more i have learned and the better able i am to do my job. I am about to start a large reno job and i stand to make several thousand more simply because i am going to make all the cabinetry myself. This book is worth it for small or large jobs the knowledge is priceless.

3 of 3 people found the following review helpful.
The book arrived as advertised in new condition. A ...
By Michael Wilson
The book arrived as advertised in new condition. A woodworking friend and I both refer to this book as the woodworker's bible. Some of the information in it relating to power tools is dated but the basics are all still relevant. I only wish I had been aware of this book years ago.

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