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Grinding It Out: The Making of McDonald's, by Ray Kroc
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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.
Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
- Sales Rank: #10494 in Books
- Published on: 2016-08-02
- Released on: 2016-08-02
- Original language: English
- Dimensions: .27" h x .62" w x 4.11" l, .0 pounds
- Binding: Mass Market Paperback
- 256 pages
Review
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin
About the Author
Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices up until his death to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Devoured in one day
By Bisaacs
I devoured this thing in a single day; it's easily written, in a folksy English - something that I found interesting as a small trip back to the '80s (though arguly to even before that as he grew up in the Great Depression).
I found this book immensely interesting for two main points: 1) to get an inside view of what McDonald's thinks of McDonald's - especially with the largely negative view I would say the public has for this food chain; and 2) given that it's an autobiography - to see the first hand account of one of our greater rags to riches stories and the man who really did create a new industry.
It's a fast paced story told marvelously - and I never found myself bored or skipping pages...until at least the very end when he went into detail regarding his time with the baseball team.
It will be interesting having read this, to compare against the story that will be told in the upcoming film 'The Founders', the John Lee Hancock film about the founding of McDonald's. I wish there was a more updated and more unbiased look into this story, as I'm sure that a book written 30 years after the fact (and by the founder no less) would be subject to some factual nuances.
But in the end, I found it quite inspiring to look into his life - to learn and understand how he really did have to 'grind it out' to even get to the point of understanding the future surrounding the McDonald's brothers' premise.
1 of 1 people found the following review helpful.
HE HAD IT HIS WAY
By richard e whitelock
A must read for all entrepreneurs. Certainly not as detailed as the biography written by Love, This autobiography of Ray Kroc is both entertaining and insightful. What he did prior to the inspiration of McDonalds across the world led up to this multi-national business of great impact and success. I think you will enjoy the insights from a man borne circa 1900 and how he was led to his position of prominence and wealth. I would read the autobiography first and then the biography written by Love secondly. This is a man who would not compromise the values of his employees nor his customers. And he used the KISS system to run and control his franchisees .He and Sam Walton had similar objectives and goals. And their outcomes were similar. Would make for a great How To book. And the rest is history. And success stories are so darn good reading that you won't be able to put these books down for long and you will recommend them to every business person you know. Good reading.
4 of 4 people found the following review helpful.
Piano player in a bordello and a lifelong Cubs fan -- top THAT Sam Walton!
By Brent Mann
I'll start by saying that I read this book at the same time I read the autobiography of Sam Walton, the founder of Wal-Mart. Ray Kroc and Sam Walton were business contemporaries, although obviously plying their trade in different industries. Walton was the Midwestern/Southern uber-WASP who attended church every Sunday, loved to quail hunt, actively participated in the local Chamber of Commerce, was an Eagle Scout, etc. You get the picture. On the other hand, Kroc (also a Midwesterner) was a high school dropout who once landed a gig playing piano in a bordello. Ray Kroc was married three times, swore with the best of them, drank with the boys, and generally led a colorful life. So if you buy Grinding It Out, be prepared to meet an extremely earthy character!
I just love this book because you get a real feel for who Ray Kroc was as a person. The book is breezy, chatty, a super easy read that is packed with fascinating anecdotes. The parts about Kroc's dealings with the McDonald brothers out of San Bernardino (via New Hampshire, of all places!) are just terrific.
To me, when a book is informative, fun and genuinely inspirational, you've got a winning combination -- and that is what you have in Grinding It Out.
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